Among the Clouds is a top-selling fragrance line launched by Bath & Body Works. Recognized for its dreamy, sweet, and airy scent profile, it embodies a playful and carefree mood.
Core Fragrance Notes
The scent character is built primarily on:
- Juicy Berries & Sweet Pear: Creates the bright, uplifting top notes.
- Marshmallow Cloud: Provides a soft, fluffy, and distinctly sweet heart note.
- Creamy Musk & Barely Bloom: Offer a smooth, light, and skin-embracing base that adds subtle sophistication to the sweetness.
Product Range
The Among the Clouds collection is extensive, allowing for layering:
- Fine Fragrance Mist / Body Spray
- Shower Gel & Body Wash
- Body Cream & Body Lotion
- Hand Cream & Hand Soap
- Fragrance Candles & Room Sprays
The scent strength is typically moderate in body care and stronger in home fragrance products.
Consumer Appeal & Experience
Its popularity stems from:
- Dreamy Sweetness: The marshmallow note delivers a popular gourmand element without being overly cloying.
- Light & Airy Feel: The berry and pear freshness prevents it from becoming heavy.
- Versatility: It's widely perceived as youthful, fun, and approachable, suitable for daily wear.
- Longevity: While performance varies, the scent generally has good staying power for a Bath & Body Works fragrance, especially when products are layered.
Why It Stands Out
Among the Clouds captures the current consumer preference for "gourmand airy" scents – combining sweetness with lightness. Its distinct marshmallow cloud note differentiates it within the brand's vast offerings, creating a signature feel that resonates with fans seeking a sweet escape. It often returns seasonally due to consistent high demand.
